1. Introduction
This Privacy Policy explains how Luxury Apartments Madeira Lda ("we", "us", "our") collects, uses, and protects your personal data when you use our website and services.
We are committed to protecting your privacy and handling your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR).
2. Data Controller
Luxury Apartments Madeira Lda
Madeira, Portugal
Email: hi@luxuryapartmentsmadeira.com
We are the Data Controller, responsible for deciding how and why your personal data is processed.
3. Personal Data We Collect
3.1 Information You Provide
- Full name
- Email address
- Phone number
- Date of birth
- Residential and billing address
- Identification documents (passport, ID, driver's license)
- Payment information
- Booking details (dates, preferences, requests)
- Communications and correspondence
3.2 Automatically Collected Data
- IP address
- Device and browser information
- Website usage data
- Approximate location (based on IP)
- Cookies and tracking data
3.3 Data from Third Parties
- Payment processors
- Identity verification providers
- Booking platforms
- Legal authorities (where required)
4. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Contract performance (bookings and payments)
- Legitimate interest (security, fraud prevention, service improvement)
- Legal obligation (tax and legal compliance)
- Consent (marketing and cookies)
5. How We Use Your Data
We use your data to:
- Process and manage bookings
- Communicate with you regarding your stay
- Verify your identity
- Process payments and refunds
- Prevent fraud and ensure security
- Improve our website and services
- Send marketing communications (only with consent)
- Comply with legal obligations
6. Identity Verification
We may require identification documents to verify identity, comply with laws, and prevent fraud. These are securely stored and retained only as necessary.
7. Surveillance and Property Security
Some properties may use security cameras in exterior or access areas only.
- No cameras in private areas
- Cameras inactive during guest stays unless disclosed
- Purpose: security
- Legal basis: legitimate interest
8. Data Sharing
We may share your data with service providers (payments, hosting, communications), legal authorities, and in business transfers. All partners are bound to protect your data.
9. International Transfers
Where data is transferred outside the EU, we use safeguards such as Standard Contractual Clauses or adequacy decisions.
10. Data Retention
- Booking and financial data: 7 years
- Communications: 3 years
- Analytics: 12 months
- Marketing: until consent withdrawn
- ID documents: only as necessary
11. Your Rights
You have the right to access, correct, delete, restrict, object, and transfer your data, and withdraw consent at any time.
Contact: hi@luxuryapartmentsmadeira.com
12. Cookies
We use cookies for functionality, analytics, and marketing (with consent). You can manage preferences via browser or cookie banner.
13. Data Security
We use encryption, secure systems, access controls, and audits to protect your data. Breaches will be reported as required by law.
14. Children's Data
We do not knowingly collect data from individuals under 18 without parental consent.
15. Automated Decision-Making
We do not use automated decision-making with legal effects.
16. Changes
We may update this policy. Changes will be posted on the website.
17. Contact
Email: hi@luxuryapartmentsmadeira.com
You may also contact the Portuguese Data Protection Authority (CNPD).
18. Acceptance
By using our services, you acknowledge this Privacy Policy.